Immersive Media Design explores the creation of interactive and engaging experiences using emerging technologies like Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and extended reality (XR). This program blends storytelling, design, and technology to train students in crafting immersive environments for entertainment, education, simulation, marketing, and more. Students learn 3D modeling, animation, game engines, sound design, and user interaction, while also understanding narrative structure and audience engagement. The curriculum encourages experimentation and innovation through hands-on projects and real-world applications. Emphasis is placed on designing meaningful, multisensory experiences that push the boundaries of traditional media. Graduates can pursue careers in immersive content creation, VR/AR development, game design, interactive media, and experiential marketing. The program prepares students to be future-ready designers and creators who can shape how people experience digital worlds in an increasingly immersive and interactive landscape.
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